Rachel Williams, VP of Marketing & PSI Product
Rachel is responsible for leading Binary Fountain’s marketing initiatives delivered via mobile, digital media and other environments through data-driven marketing programs and strategic partnerships designed to drive demand. She is also responsible for managing the development of the Provider Social Index™ (PSI) product, as well as the launch strategy and ongoing sales and marketing initiatives.
Prior to joining Binary Fountain™, Rachel worked as a Strategic Partner Manager with Google, Inc.’s Channel Sales team where she developed product launch and implementation strategies for traditional media, real estate and emerging business partners. She also has experience as an intern with the Google Offers product sales team where she developed the go-to-market product launch strategy for a social pilot designed to increase conversion rates and customer engagement. She also has financial modeling and analysis experience with an engineering company in addition to direct sales and marketing experience with a telecommunications and energy services company.
Rachel also has an M.B.A. from the University of Pennsylvania, Wharton School and she holds a B.A. in Economics with a concentration in Applied Mathematics from Brown University.